Idiom of the day :- The sticker price

Usage, examples and definition of the Idiom :-

‘This is sensational !’ Felix said as he struggled to remove a price marker from a large vase. ‘I just bought this wonderful vase. The sticker price was $900, but I bought it on sale for $599!’ The sticker price is the original or normal selling price of something, and even large items can be said to have a sticker price. ‘That’s true, I have a cousin who can get me a new car much cheaper than the sticker price, ‘Felix said.